Chris wanted to create something that plays on the themes of hypocrisy and grandstanding in online spaces. He wanted to juxtapose what is seen as pseudo-liberal speak with the self-congratulatory and polished façade that exists in advertising and media. TLDR; Sex sells.

To create this polished look, I opted for a high-key tungsten source with a white bounce to fill. A technique often used in advertising and commercial photography.

These themes exist in a series of works from Chris as he questions the authenticity of value systems perpetuated by corporations and their capitalistic motives.

More of his work is viewable here.